Good Food Bill: detailed insights

More detail from Hold Sway’s polling on behalf of the Good Food Bill campaign:

• The most popular proposed measure in a Good Food Bill would be a legally binding target to increase the amount of fruit and vegetables produced in Britain and average consumption of fruit and vegetables among children. This applies to voters of all major parties.

• All other measures also receive strong support, at net +55 and above.

• There are four key reasons people would support a change in Britain’s food system: to support British farmers; make food more affordable; reduce our reliance on food imports; and make it easier and cheaper to make healthy food choices.

• The top reasons vary by party support and by age. Among Conservative, Liberal Democrat and Reform voters, and among people aged 45 and above, supporting British farmers is most important. Among Labour and Green voters, and all under-45s, making foor more affordable is the top reason.

• We also examined key evidence in support of a change to the food system. Here, the standout finding is unambiguous: the cost of a basic shopping basket has risen 33% in the past 4 years. This was seen as the best reason to change the food system by voters of all major parties and by all age groups 25 years and above.

Data tables are available here.