Tax policy in Britain

Ahead of the upcoming Spending Review, Hold Sway worked with the TUC on a poll of Great Britain to help understand voter attitudes to taxes.

We found widespread support for increased taxes on wealthy people and big businesses: these policies are supported by an overall majority, and have especially strong support among key voter groups: people who switched from the Conservatives to Labour at the 2024 General Election , and people who voted Labour at that election but are now considering a vote for Reform UK.

Besides a sense that wealthy people and big business are not paying their fair share of taxes, what motivates this support is the risk of public services suffering. There’s clear majority of support for increase wealth and big business taxes specifically in order to prevent cuts to public services.

Data tables for this poll can be downloaded here.